Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops,
digital marketing campaigns are becoming more prevalent and efficient.
Digital marketing methods include Search Engine Optimization (SEO), Pay Per Click (PPC),Content Marketing, Campaign Marketing, Data-driven Marketing, eCommerce Marketing, Social media Marketing (SMM), Social media Optimization, email direct marketing etc.
Search Engine Optimization (SEO) is the process of optimizing the content, technical set-up, and reach of your website so that your pages appear at the top of a search engine result for a specific set of keyword terms.
Ultimately, the goal is to attract visitors to your website when they search for products, services, or information related to your business.
SEO can be viewed as a set of best practices for good digital marketing. It enforces the need for a well-constructed and easy-to-use website, valuable and engaging content, and the credibility for other websites and individuals to recommend you by linking to your site or mentioning it in social media posts.
Content Marketing is the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers. Great content is the fuel that drives your digital marketing activities.
People rely on social networks to discover, research, and educate themselves about a brand before engaging with that organization.
For marketers, it’s not enough to just post on your Facebook and Twitter accounts.
You must also weave social elements into every aspect of your marketing and create more peer-to-peer sharing opportunities.
The more your audience wants to engage with your content, the more likely it is that they will want to share it.
This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.
Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people toward the business's website.
PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords, which allows you to pay for top slots on Google's search engine results pages at a price "per click" of the links you place.